Photo & Video Services

What’s a Hero Shot?

Hero shots are key images that take the lead over other images in a series. If a product has several images (front, back, detail, etc.) the hero shot is going to be the image(s) you want your customer to see first. This is usually a direct or slightly angled front view. Because hero shots have higher-visibility and play a more important role than other images in a series, they can benefit from extra attention in a few key areas. A Hero Shots can be of a Product, Food or a Drink!

• MULTIPLE-IMAGE COMPOSITE  During photography, close attention is paid to how light reacts to the varying surface materials in your product. Then, if needed, we take multiple photographs of the product using slightly different lighting arrangements so we can deliver a composite image using the best elements from each raw photo.Example: A red lipstick in a chrome body. May require separate photos of each be taken using different lighting for each, then combined later to create an improved image.Challenging items, such as products with shiny surfaces, products with light-up displays & buttons, items with translucent components, or other difficult materials can benefit greatly from these extra steps.
• HIGHER RESOLUTION  Hero shots are not limited to our standard resolution of 3000 x 3000 pixels. They receive the full raw-image resolution without any size reduction. This results in an image with up to 3x more resolution than our standard deliverables.
• ADDITIONAL IMAGE EDITING  Often, product prototypes and manufacturing samples contain minor defects not representative of the final product. Hero shots go beyond our standard editing by correcting larger manufacturing errors such as crooked labels, mold seams, misaligned surfaces, damaged box corners, and more.
• INCLUDES TRANSPARENCIES  Hero shots are cut-out from their backgrounds and may be delivered with transparencies. This allows hero shots to blend with backgrounds other than solid white. Grounding shadows or reflections are preserved and blend seamlessly with the background. Includes delivery in .png format for maximum compatibility.